The poker room is the only place where you can safely indulge in such a pleasant activity as mind sports, playing poker in all its variations. Of course, so far we can only talk about virtual formats, land-based gambling is prohibited in Russia, excluding the so-called gambling zones. But we will not consider them as a possible option for the application of investment forces due to the fact that they have already created a bad reputation for themselves. If you want to know, you can google why Azov City was closed and how much was cut in the Primorye zone, why Medvedev was surprised to see cottages on the site of the Kaliningrad gambling zone. In the meantime, we'll talk about how to create an online poker room.
However, it’s worth making a reservation right away: for non-commercial purposes, that is, for the game of “cabal” the most interesting software from PokerStars has long appeared - the HomeGames application, in which you can create your own mini-room, set your own rules, interface and settings there, just call the chosen ones and keep out strangers. For a purely entertainment purpose, it is better not to bother, but to arrange your own virtual gazebo. Creating a separate poker room is worth it if you are aiming for serious financial income. For example, if you want to make an application for a contact or Facebook, and you know that more than one hundred thousand players will flock to it. In this case, if you have time, solid money for a startup and you are crazy about poker - go ahead!
IDENTITY
You need to start with the development of an identity - the name of your room and corporate identity, which will be used everywhere - in the computer interface, in your business letters, in advertising, and so on. You have to come up with a logo, corporate fonts, a color scheme that you will use. Agree, you will always recognize the PokerStars or Full Tilt logo, you will recognize the red spade, as you will recognize the black and yellow Beeline stripes. The clearer the identity, the clearer it can be associated with you and your business, the easier it is for users to remember you. By consulting with a professional designer or simply by reading enough information on the Internet about naming and corporate identity, you will understand how to do this.
After inventing a name, register a domain and choose for your future poker room. Do not skimp on gigabytes of memory and traffic - you will need them in huge quantities! After that, you can proceed directly to the design of the site.
CMS - FIRST OF ALL
Today it is not required to create a site from scratch, ready-made CMS, including free ones, are quite suitable for organizing a poker room. You will be spared from a whole bunch of tasks that have already been done for you:
* Programming site and settings;
* Layout of visual parameters;
* Widgets and optional.
True, the engine for the site is just bones, on which you will have to grow meat on your own, that is, manually apply personal settings, lay the design mosaic and do other work. But this, as they say, is not to raise virgin soil from scratch.
In addition, you can use as tendons, that is, connecting elements of the basis of site templates, which will be presented for the system of your choice. Here already, as they say, it remains only to paint. Choose the template that you like exactly in terms of location or set of functions, and finalize it with a file.
WORK ON THE SOFTWARE
The site is, as they say, the "meat" of your poker room. Now you need to fill it with "internal organs" - add the brain - the processing center, the beating heart of advertising, the stomach-cash and blood vessels through which financial flows will flow. Do not forget about skin protective covers - the system of financial security. By the way, you can get acquainted with the examples that Full Tilt demonstrates - a well-thought-out scheme! And you will need it. Where there is big money, there are many who want to hack this money. High rollers deposits on the game are sometimes simply gigantic, and you are unlikely to be pleased with the prospect of returning the stolen money from your pocket. Therefore, make sure that the players' finances and their personal data are sufficiently well protected from alien attacks. The same applies to your site, competitors do not sleep, DDOS shines on you without fail, you can be sure! You need to prepare for this in advance.
For now, the bottom line is, register with, write articles and let them be indexed in search engines. Think about what keywords your poker room will search for. In general, think over the site optimization system before starting it: if the site is well prepared for posting content, then you can be in the top much faster than your opponents who have not thought about how to optimize not only the text, but also the technical components of the site .
24 ON 7
You will also have to think about how to organize round-the-clock and daily support for both the site itself and its customers. The site will definitely have enemies or those who want to profit from the financial flows of a beginner, so they will diligently try you on the tooth, and you need to be prepared for this by acquiring the phones of good crisis administrators who raise the fallen site in a couple of seconds.
And you will need the same administrators to work with clients. There may not be many of them, by the way, in the staff of the giant PokerStars poker room, a thousand people work in total, ranging from a marketer to a cleaner wiping servers. Therefore, do not think that you will need a huge apparatus. But there must be a couple of people answering customer questions, and they must be available twenty-four hours a day, seven days a week. More precisely, on weekends they should be even more available than on weekdays, because sometimes bored people turn to poker rooms only on the weekend. Here, in general, and all. You can start advertising. Or do you think it's too difficult?
Poker players know that rake is a very important aspect of the game. From it, as well as from rakeback, it depends on how much the player will ultimately become the owner of. In turn, the size and rules of rake and rakeback are set by the owners of poker rooms, and their own profit depends on this. What else is important to know about rake and rakeback?
What is rake
Rake (eng. “rake”, literally translated “rake”) is a fee that the owner of the poker room assigns for the game. This amount is usually small in relation to the bank - from 1% to 5%. It can also be a fixed fee, which ranges from 1 to 3 big blinds per hour. However, with a large number of hands, a solid amount accumulates, due to which poker rooms thrive.
Imagine that a player plays limit hold'em for two hours a day. With a limit of 2/4, he will pay $250 per month for the rake alone.
From here follows the main rule: the owners of poker rooms do not care if a person loses or wins. What matters is how much he plays, and the more the better. However, it is also important that all players lose evenly, because if the professionals quickly beat the amateurs, then the game will end quickly.
What is rakeback
For a player, the situation of losing money on rake does not look very attractive, so if he finds better rake conditions in another poker room, he can go there. To prevent this from happening, the owner of the poker room can use the rakeback option.
Rakeback is the return of the poker room commission. It can reach 70% of the rake, or maybe 2%. This is usually the main marketing strategy of a poker club or room. In addition to the poker room, rakeback can also be paid by affiliates.
Rake and rakeback significantly affect the income of players and poker rooms, so those who are serious about poker should pay close attention to this aspect.
Rake Calculation Methods
There are 3 rake calculation methods:
- Dealt
- Contributed
- weight-contributed
Dealt rake. In this case, all participants, regardless of winnings, are credited with the same share of the rake.
Example: The rake after the hand is $3. Players - 10. Thus, each player counts 30 cents.
Contributed rake. Here the rake is counted only by the players who have made a contribution to the pot. If a player has not made a bet, his contribution to the rake is not taken into account.
Example: 10 players are playing, the rake is $3. Two players didn't bid, so the rake is divided between 8 players. Each of them counts 37 cents.
Weight-contributed rake. Now this method is not so relevant, although some poker rooms still use it. With this method of calculation, the amount of the commission is proportional to the contributions of the players to the bank.
Example: The first player bet $20 and the second and third bet $40. The rake is $2. Accordingly, the first player is credited with 40 cents, and the other two - 80 cents each.
Types of rakeback
There are 4 ways to return money to the player:
- Rakeback
- Cashback
- Velyubek (English “valueback”)
- Rakeback from affiliates
Rakeback is the return of the commission of the poker club. It can be different, depending on the desire of the owner, but on average it is 30%.
Cashback is a definition that is often used as a synonym for rakeback, but not only. Another value of cashback is the reward that the player receives after receiving a certain number of points. However, at its core, this is still a refund to the player, only with the help of a different system.
Valueback is another form of rakeback. This includes any other type of player promotion.
Affiliate rakeback is an additional monthly cashback that affiliates make. Payments are made from profits from new attracted players and usually represent a money transfer from the affiliate's account to the player's account. Many players make money on this.
Rakeback needs to be specially designed. Thus, if the player himself does not do this, despite the fact that he has the opportunity, then he will not receive rakeback.
Rake in tournaments - tournament fee
The rake in tournaments is called the tournament fee or “fee”. This is a tournament fee and is included in the buy-in. The standard tournament fee is 10%, but it depends on the tournament. The more expensive it is, the cheaper the participation fee is.
The difference between the tournament fee and the regular rake is that the fee is charged once, while the rake is taken from each hand.
As you can see, with the help of rake and rakeback, you can attract and retain players in your poker club. Which marketing strategy to choose is up to you.
The poker room is the only place where you can safely indulge in such a pleasant activity as mind sports, playing poker in all its variations. Of course, so far we can only talk about virtual formats, land-based gambling is prohibited in Russia, excluding the so-called gambling zones. But we will not consider them as a possible option for the application of investment forces due to the fact that they have already created a bad reputation for themselves. If you want to know, you can google why Azov City was closed and how much was cut in the Primorye zone, why Medvedev was surprised to see cottages on the site of the Kaliningrad gambling zone. In the meantime, we'll talk about how to create an online poker room.
However, it’s worth making a reservation right away: for non-commercial purposes, that is, for the game of “cabal” the most interesting software from PokerStars has long appeared - the HomeGames application, in which you can create your own mini-room, set your own rules, interface and settings there, just call the chosen ones and keep out strangers. For a purely entertainment purpose, it is better not to bother, but to arrange your own virtual gazebo. Creating a separate poker room is worth it if you are aiming for serious financial income. For example, if you want to make an application for a contact or Facebook, and you know that more than one hundred thousand players will flock to it. In this case, if you have time, solid money for a startup and you are crazy about poker - go ahead!
IDENTITY
You need to start with the development of an identity - the name of your room and corporate identity, which will be used everywhere - in the computer interface, in your business letters, in advertising, and so on. You have to come up with a logo, corporate fonts, a color scheme that you will use. Agree, you will always recognize the PokerStars or Full Tilt logo, you will recognize the red spade, as you will recognize the black and yellow Beeline stripes. The clearer the identity, the clearer it can be associated with you and your business, the easier it is for users to remember you. By consulting with a professional designer or simply by reading enough information on the Internet about naming and corporate identity, you will understand how to do this.
After inventing a name, register a domain and choose for your future poker room. Do not skimp on gigabytes of memory and traffic - you will need them in huge quantities! After that, you can proceed directly to the design of the site.
CMS - FIRST OF ALL
Today it is not required to create a site from scratch, ready-made CMS, including free ones, are quite suitable for organizing a poker room. You will be spared from a whole bunch of tasks that have already been done for you:
* Programming site and settings;
* Layout of visual parameters;
* Widgets and optional.
True, the engine for the site is just bones, on which you will have to grow meat on your own, that is, manually apply personal settings, lay the design mosaic and do other work. But this, as they say, is not to raise virgin soil from scratch.
In addition, you can use as tendons, that is, connecting elements of the basis of site templates, which will be presented for the system of your choice. Here already, as they say, it remains only to paint. Choose the template that you like exactly in terms of location or set of functions, and finalize it with a file.
WORK ON THE SOFTWARE
The site is, as they say, the "meat" of your poker room. Now you need to fill it with "internal organs" - add the brain - the processing center, the beating heart of advertising, the stomach-cash and blood vessels through which financial flows will flow. Do not forget about skin protective covers - the system of financial security. By the way, you can get acquainted with the examples that Full Tilt demonstrates - a well-thought-out scheme! And you will need it. Where there is big money, there are many who want to hack this money. High rollers deposits on the game are sometimes simply gigantic, and you are unlikely to be pleased with the prospect of returning the stolen money from your pocket. Therefore, make sure that the players' finances and their personal data are sufficiently well protected from alien attacks. The same applies to your site, competitors do not sleep, DDOS shines on you without fail, you can be sure! You need to prepare for this in advance.
For now, the bottom line is, register with, write articles and let them be indexed in search engines. Think about what keywords your poker room will search for. In general, think over the site optimization system before starting it: if the site is well prepared for posting content, then you can be in the top much faster than your opponents who have not thought about how to optimize not only the text, but also the technical components of the site .
24 ON 7
You will also have to think about how to organize round-the-clock and daily support for both the site itself and its customers. The site will definitely have enemies or those who want to profit from the financial flows of a beginner, so they will diligently try you on the tooth, and you need to be prepared for this by acquiring the phones of good crisis administrators who raise the fallen site in a couple of seconds.
And you will need the same administrators to work with clients. There may not be many of them, by the way, in the staff of the giant PokerStars poker room, a thousand people work in total, ranging from a marketer to a cleaner wiping servers. Therefore, do not think that you will need a huge apparatus. But there must be a couple of people answering customer questions, and they must be available twenty-four hours a day, seven days a week. More precisely, on weekends they should be even more available than on weekdays, because sometimes bored people turn to poker rooms only on the weekend. Here, in general, and all. You can start advertising. Or do you think it's too difficult?
With the help of our blog, you can collect a large selection of a wide variety of ideas for starting a business on the Internet.
For example, or. There are a lot of ideas to create an interesting project, and the first thing to consider is the profitability of a niche.
Creating a poker room for making money is a promising and interesting idea, since gambling attracts a lot of attention and brings a good income.
It is difficult to implement such a project, and besides, it will be difficult to get around major competitors, but if you are a fan of this card game and are ready to work hard, then you have a chance of success.
How to create a poker room?
Mandatory knowledge necessary for the implementation of such a project is the skills of creating websites.
It is not necessary to pay a lot of money for this, you can use any free CMS, which will then have a built-in game script. Serious money is needed for this, both for promotion and for the development of functionality.
To begin with, it is worth considering the option of creating a poker room through Home Games. This is a special software from the popular company Pokerstars, which is distributed free of charge.
With it, you can quickly and easily launch a poker site, as well as administer it:
This option is more suitable for fun and playing with friends. You can check out the details and find out what features will be provided to you on this page.
Interestingly, in your own club, you can start tournaments, set up different parameters, select certain types of poker and name the tables at your discretion.
Launch of a full-fledged poker room
If you want to get a non-home version of online poker, you will have to shell out some decent money. It is best to turn to professional developers.
Many virtual casinos use their services, so you should understand that the products developed by them will cost more than one thousand dollars.
Among the most popular are:
- Microgaming;
- playtech;
- BossMedia;
- Cryptologic.
All these are large foreign companies that have been developing software for gambling for several years. Working with them you will 100% get the highest quality poker room, which you will also be helped to install on a specific site.
It is difficult to say how much it costs to develop a poker room, you need to contact the company and clarify the information, presenting them with all your requirements.
In addition to the cost of software development, you need to remember about the license. Poker is gambling, and in order to offer it to customers, you need to get a license. For example, if you issue it in Malta, it will cost $50,000.
Although the idea of creating your own poker room is profitable, you need to evaluate your capabilities. If you do not have a huge start-up capital, it is better to choose an alternative direction for creating a project.
Online poker is one of the most popular types of gambling today, and therefore it is not surprising that many webmasters are thinking about how to create their own poker room. To do this is not as difficult as it seems at first glance.
The easiest way to become the owner of your own poker room is to buy a ready-made site. Large sites and networks offer everyone a kind of franchise - for a fee, you can buy a "skin" (shell) of the head poker room. This will save you from having to spend money on software development, but maintaining the site will cost you a tidy sum anyway. In addition, buying a "skin" has its drawbacks - in fact, you will work under the brand name of the head office, which means. That all the funds that you will invest in advertising and attracting users to your resource will work not only to promote your site, but also to popularize the parent company. Are you ready for this or do you want to create your own product that will be unique and allow you to fully realize your ambitions?
If you choose the second option. You need to start by creating a website. Choosing a front end for a site is not that difficult - modern template and extension sites provide users with a choice of solutions for every taste. Many templates are free, some even have the services and sections necessary for organizing a poker room. But no matter how beautiful and stylish your site is, the basis of any poker room is high-quality software.
If you are an experienced programmer, you can write it yourself, if not, it will be easier to buy a ready-made solution. Purchasing the necessary programs will be the first investment in your future enterprise, and such investments will require a lot. So, it is important to ensure that your site is resistant to attacks and the possibility of its uninterrupted operation with an increase in the number of users who are simultaneously on the resource. And this means that you need a powerful server. Indeed, for the stable functioning of the room, you need reliable equipment with an uninterruptible power supply and several dedicated communication lines, otherwise, at the most crucial moment, your site may “collapse” for technical reasons. Poker players do not like such surprises, therefore, without providing strong support to your resource, you risk losing credibility and popularity in the event of technical collapses.
In addition, no matter how simple the interface of your poker room is, players will have questions from time to time, which means that the operation of such a site becomes impossible without strong technical support. This should be a staff of qualified specialists ready to help the user find answers to his questions. It is equally important to implement an accessible form of consultation - it can be an online chat or a hotline. It is better to resolve emerging issues online, without giving the user the opportunity to be disappointed in your service and leave the resource.
In addition, it is important to consider the issue of supporting a ready-made business - the poker room will need to be promoted, to attract users, because they will be the main source of your income. How to do it? The easiest option is to place ads on thematic sites, organize promotions and welcome bonuses that will encourage poker players to visit your resource and try playing on it. Another option is the promotion of SMM - communication in social media. Here your task is to advertise your site in thematic groups and publics. Posting news and announcements is possible both on a commercial and barter basis - you provide groups with interesting information in exchange for which they publish a link to your resource.
As you can see, the organization of a poker room is quite a difficult task. Where it is necessary to take into account many nuances. Taking on this task, be extremely careful and first study the principles of operation of the leading sites offering the game in